In today’s world, consumers turn to the Internet for just about everything. While word of mouth and personal recommendations are still important, having a strong web presence is essential. The dance studio industry is no exception. When a potential customer is searching for a local dance studio, dance studio owners should do everything possible to make sure their studio shows up in the search. Here are some tips to help dance studio owners boost their SEO (search engine optimization) ranking.
Optimize the website
Make sure the studio website is functioning the best it can. Page speeds affect how long people will wait on a website to load, and a slow website can mean lost business.
Utilize Google Maps
Google Maps is an awesome tool to find local businesses with just a general search, and dance studio owners need to make sure their studio is listed in Maps Google even makes it easy with Google My Business, a free tool that allows a business to promote their business profile and website on Google Search and Maps. This tool can be used even if a studio already has a website.
Get reviews posted online
Ask families for lots of reviews online. Websites like Yelp will help SEO. Patrons can also write reviews on a Google My Business account. Lots of positive reviews help a website stand out among others in a search.
Make sure content is relevant
A dance studio website should have everything from location and hours, to dance styles, photos, teacher bios, and anything else that will make a potential student feel welcome and excited to be a part of the studio. Don’t skimp on the information!
Taking the time to work on and monitor online presence will help dance studios get the online attention they need. If the studio owner does not feel comfortable handling these tasks, it may be a good idea to have a staff member or contractor help optimize dance studio websites. The investment of time and money in SEO could result in a full, well-known dance studio.
